Swiggy Hiring: Content Executive 2025 – Exclusive Opportunity

Swiggy is hiring a Content Executive to create compelling food and lifestyle content for the Servd network in Bengaluru. This guide includes the Snapshot, a company overview, a summary of the role, daily responsibilities, required skills, suggested selection process, interview tips, FAQs, and a step-by-step How to Apply. Use this information to submit a strong application for the Swiggy – Content Executive (Bengaluru) opening.

Snapshot of Swiggy – Content Executive (Bengaluru)

Company	Swiggy (Servd)
Role	Content Executive
Job Type	Full-time, On-site
Base Location	Bengaluru, Karnataka, India
Posted	23 hours ago
Compensation	Not specified
Hiring Track	Content / Lifestyle / Host talent
Reports To	Servd Editorial / Content Lead

About Swiggy & Servd

Founded in 2014, Swiggy is India’s leading tech-driven on-demand delivery platform focused on convenience and exceptional customer experiences. In 2024 Swiggy integrated Servd (formerly Mumbai Foodie), a food media house creating original city-focused content — from restaurant reviews and chef interviews to events and collaborations. Servd now operates city pages across India, including Bengaluru, where this role will contribute to local food and lifestyle coverage.

Role Summary

As a Content Executive (Servd – Bengaluru), you’ll stay attuned to the city’s food and lifestyle scene and translate experiences into engaging written and scripted content for social platforms. You will work with the editorial and production teams to build content strategies, produce scripts and short-form videos, and support audience growth across Servd’s Bengaluru channels.

Key Responsibilities

• Stay attuned to Bangalore’s evolving food scene and convert discoveries into engaging posts.
• Collaborate to develop content strategies that drive engagement and follower growth.
• Create and deliver compelling scripted content aligned with each page’s theme and audience.
• Attend food events, tastings, and openings to gather material for posts and video shoots.
• Write scripts for engaging reels and short videos for social media.
• Research trends in F&B, lifestyle, culture, and entertainment to inform content ideas.
• Edit and proofread content to ensure accuracy, consistency, and adherence to page style.
• Monitor content performance and provide actionable recommendations for optimization.
• Assist in managing the content calendar to ensure timely delivery of assets.

Required Qualifications

• Proven content writing experience, preferably in lifestyle, hospitality, or F&B domains.
• Comfortable on camera or prior experience as an anchor/host/presenter is a plus.
• Excellent writing and editing skills with strong attention to grammar and style.
• Passion for exploring Bangalore’s F&B and culture; familiarity with local scenes is helpful.
• Practical experience with social platforms and content management tools.
• Familiarity with basic SEO principles and keyword research tools is preferred.

Selection Process (typical)

Exact steps may vary, but typical stages include:

1. Application & Resume Screening: Evaluate writing samples, content portfolio, and on-camera experience.
2. Recruiter/Coordinator Call: Discuss fit, availability, and logistics for on-site work.
3. Writing Assignment / Portfolio Review: Short writing task or review of past content pieces and social videos.
4. On-camera Audit or Short Shoot: If relevant, a short on-camera test to assess presentation skills.
5. Hiring Manager Interview: Focus on content strategy, creativity, and local knowledge.
6. Offer & Onboarding: Finalize details and prepare for role start.

Interview Preparation

• Prepare 2–3 strong writing samples relevant to food, lifestyle, or short-form social captions.
• If you have on-camera experience, have a short clip or sample reel ready to share.
• Bring ideas for 5 local story angles or reel concepts focused on Bengaluru.
• Be ready to explain content performance metrics you’ve influenced (engagement, reach, conversion).
• Demonstrate basic SEO awareness — how you select keywords or topics for discoverability.

Documents Checklist

• Updated resume/CV (PDF) with links to writing samples or social handles.
• Portfolio or links to past articles, reels, or hosted content.
• Government ID and proof of address for onboarding.
• Any relevant education certificates or media credentials.

Salary & Benefits

Compensation: Not specified in the job post. Typical benefits may include health insurance, learning opportunities, and collaborative culture at Swiggy/Servd. Confirm details during the recruiter conversation.

Career Path

Content Executives can progress to roles such as Senior Content Executive, Content Strategist, Editorial Lead, or cross-functional roles in social media and brand partnerships as they demonstrate audience growth and dependable content performance.

Sample Interview Questions & Suggested Approaches

Q1. How would you discover a unique Bengaluru food story?
Answer idea: Describe local research: streets/communities to visit, leveraging rider intel, micro-influencers, and owner interviews; explain how you’d package it into short-form scripts with clear hooks.

Q2. How do you optimize a reel for engagement?
Answer idea: Focus on strong opening hook, tight editing, clear CTA, captions for mute viewing, and using trending sounds and relevant hashtags; cite past metrics if available.

Q3. How would you handle factual errors reported after publishing?
Answer idea: Acknowledge the error, update the post with correction, notify stakeholders, review editorial process to prevent repeats, and document learnings.

Q4. Pitch 3 short-form ideas for Servd Bengaluru.
Answer idea: Offer micro-guides (e.g., best late-night biryani spots, 1-minute chef interviews, hidden dessert alleys) with suggested formats and distribution timing.

How to Apply

1. Update your resume and portfolio; include direct links to writing samples and short-form videos.
2. Prepare 2–3 short writing samples and a 30–60 second on-camera clip if applicable.
3. Confirm you can work on-site in Bengaluru and are available for the role.
4. Click the button below to open the official Swiggy careers posting and submit your application.

Frequently Asked Questions

Q1. Is this role remote?
A: No — the posting lists this role as On-site in Bengaluru.

Q2. What experience is required?
A: Proven content writing experience (preferably in lifestyle or hospitality) and on-camera comfort are preferred.

Q3. Will I need to attend events?
A: Yes — the role expects attendance at food events, tastings, and openings to gather material.

Q4. What should I include in my application?
A: Links to writing samples, social handles, and any short on-camera reels; provide clear examples of past engagement metrics if available.

Disclaimer

This guide adapts the employer’s published description into a structured resource for candidates. Details such as pay, benefits, and processes may change at the employer’s discretion. Always follow the official Swiggy careers page for application instructions and verify communications before sharing personal information.

Final Note

Tailor your resume to highlight content outcomes (engagement lift, follower growth, video completion rates), include crisp writing samples, and if possible, a short on-camera clip. That practical evidence will help you stand out in Swiggy’s selection process.